Not seeing results from your social media marketing? Or always scrambling to post something for a client that is relevant and in trend?
Social media may have been around for a while, but you’d be surprised at how many businesses don’t use a structured content strategy before rushing into social media marketing. How many, you ask? About 61% of B2C marketers and 56% of B2B marketers, to be exact!
But hey, We're not here to nag at you about how a content strategy is crucial — because you probably already know that. We’re here to show you how we plan calendars for clients at AKIN. It may feel like a daunting task but you know what they say: when there’s a will, there’s a way — and in this case, we’ve provided the way in this handy social media template. It comes with great add-ons that will change the way you manage social media content.
Here are 4 ways you can make the most out of this all-in-one social media marketing template to be organised and stay on track:
Ride on what’s happening
Half the battle is already won if your content is current and in trend. So, here we have a guide to what’s happening in Singapore throughout the year, so you can plan for content and campaigns in advance. These include key events, seasons and the festive. Ever heard of ‘World Toilet Day' or know when the hottest months in Singapore are? Now you do!
Good content is holistic and ‘human’
This is our secret ingredient when it comes to a content strategy. Using our Human Brand Methodology, we’ve devised a guideline to kick-start your strategy, streamline your plans, and help you stay focused. I cannot stress enough how important it is to create content your audience cares about. Just think back to the last crappy advertisement you received on Whatsapp (I hate those!) or the last email you deleted without even opening it, and you’ll understand why good, relevant content is so important.
Go through the questions with your team, and have some fun with it! We promise you’ll come out feeling very excited to start your content strategy. Don’t forget to set your goals and constantly analyse everything, because the great thing about social media is that it gives you the opportunity to optimise your strategy in real time.
I’ll let you in on another content secret: people love to talk about themselves. So, stop talking about yourself and start talking about them instead — that’s how you will win hearts for sure.
Keep everyone on the same page
A good way to chart your social media plans is to see the entire editorial calendar for the month. We’ve created two tables here – one for a monthly overview (which comes complete with a colour-coded key to make things easier), and another simple template to guide you in creating content for scheduling. Just duplicate the tab and you’ll be good to go for the next month!
Pro tip: Uploading this template to google sheets will limit duplicate work and keep everyone on the team up to date.
Exploit, exploit, and exploit each platform differently
We’ve narrowed down a long list to give you our top five most useful tips for Facebook, Instagram,, Twitter and LinkedIn. These should give your social media strategy an extra boost! One blanket tip to bear in mind is never to copy your content and paste it across all of your social media channels. They exist as separate platforms for a reason! Do not generalize your audiences across the unique platforms, each with their own uses and limitations!
Now that you’re equipped with the necessary tools, create, write and post away! Download our template and start to see how social media marketing can boost your brand and business today.
Have any other questions regarding content creation? Just leave a comment or drop us an email at email@example.com.
Written by Rachel Goh
Updated by Hanson Ng (Nov 2019)