Arvin is the Managing Director and the principal digital strategy consultant at AKIN. He champions brand amplification, integrated marketing strategy and product innovation. He also spearheads our regional offices in Indonesia and Hong Kong.

Kenneth is AKIN’s resident expert in all things technical. His specialisations are in PHP, WordPress, Node JS, and Angular JS. Kenneth has led our tech team in implementing a full range of tech interventions for clients like ASUS, Under Armour and Temploy.

With years of consultancy experience under his belt, Yong Xiang brings a critical eye and sharp business acumen to the table. He has deep experience advising the automotive, telecommunications, manufacturing and government sectors on market strategy.

As AKIN’s Brand Lead, Kristel specialises in visual articulation and interactive media. Her prior experience managing the brand identities for several F&B giants has honed her ability to marry aesthetic and business objectives.

With a background in economics, Elizabeth now applies her analytical capabilities to gleaning cultural and consumer insights through research. She championed the formation of AKIN’s insights team, blending data with consultancy to bring businesses further.

Coming from a solid run in the public sector, Hanson has in-depth experience curating content across a full suite of media and interactive formats. As our resident communications specialist, he oversees all campaign outreach plans and publicity.

With experience in the fields of journalism and diplomacy, Miranda is adept at brand storytelling and building strong narratives. From scribing incisive think pieces to scripting shareable videos, she aims to drives impact and create meaningful conversations.

Trained as SEO specialist and marketing consultant, Joel is highly skilled at delivering effective demand and lead generation campaigns through various marketing channels. Joel is also a Certified Associate Project Manager with the Professional Project Management Charter.

Fangru leads AKIN’s marketing team in developing digital-first strategies, enabling them to achieve their business goals. As our Customer Experience lead, Fangru also ensures that our team is equipped to provide the best experience for our clients and partners.

Kenneth leads AKIN’s creative design team, lending his artistic eye and creative sensibilities to all accounts. Trained as a professional animator and illustrator, Kenneth specialises in translating conceptual ideas into visually impactful and effective designs.

Yuni is a UI/UX specialist with years of experience designing optimised web and app interfaces. With a keen eye for design and expertise in data visualisation and motion graphics, Yuni is an integral part of the design team.

Sherlyn delivers marketing interventions and drives business development at AKIN. Her experience spans account management, strategy and communications, positioning her with an interdisciplinary lens to unearth clients’ painpoints, recommend strategies, and deliver wins that meet business goals.

Lingyan’s expertise in social media and media buying for digital channels helps brands build dynamic relationships with their audiences. She’s adept at account management, prioritising client satisfaction and delivering key results.

Trained in advertising and communications research, Grace is a critical part of our insights team. She uncovers consumer trends and cultural truths, allowing the marketing team to conceptualise effective campaigns for our clients.

Vinice aims to create digital strategies that achieve real business impact. With her rigorous training in distilling consumer needs and behaviour, she specialises in developing creative campaigns and integrated marketing plans for global and regional clients.

As a Content Strategist, Kitty specialises in designing omnichannel, cross-platform creative campaigns that cut through the clutter. With experience in helping brands stand out, Kitty is passionate about distilling what makes the difference and articulating why it matters.

Expert at soliciting belly rubs, treats and laps for naps. Hazel spends much of her time in office puptrolling the grounds to keep her humans loyally in-dog-trinated.