A HUMAN APPROACH 
TO MARKETING

UNITING THE SCIENCE OF DATA & TECH

 

WITH THE ART OF HUMAN CONNECTION.

AKIN’s vision has always been to build a world of human brands. We think it’s high time businesses prioritise building meaningful relationships with their consumers. 

Being human is at the very core of our work. Our team of marketers, creatives, researchers and techies work cross-functionally to solve business challenges in ways that reflect an understanding of the human experience.
As consultants, we’re not afraid to dig deep and ask “why”. Our incisive approach helps brands articulate their purpose and positions them for long-term success. 

We complement this by being relentlessly data-informed. Data is a medium for us to learn about human behaviour. Beyond driving performance, our success lies in taking an ethnographic lens to data, using consumer and cultural insights to create effective brand stories.
Positioned at the intersection of data, creative design and contemporary culture, our unique approach to marketing delivers real business impact. Our philosophy of focusing on humans before business, and on relationships before profit, is the bedrock of our success. 

Above all, we’re interested in helping brands nurture consumer relationships that stand the test of time.
VIEW OUR WORKS

OuR TEAM

Arvin Tang he/him

Managing Director

Arvin is the Managing Director and the principal digital strategy consultant at AKIN. He champions brand amplification, integrated marketing strategy and product innovation for global clients such as Mercedes-Benz, DBS, and the national Blood Donation Programme (Singapore). With his extensive experience and expertise, he delivers innovative and impactful solutions to help clients reach their goals.

Anna Ida she/her

Associate Digital Director

Anna drives performance-led projects and spearheads optimisation protocols for strategy development and implementation. With a remarkable track record, she has excelled in strategising and managing digital channels for diverse global clients in sectors such as FMCG, hospitality, technology, pharmaceuticals, and many more.

Kristel Chua she/her

Art Director

As an Art Director, Kristel leads the team of creative designers at AKIN while overseeing visual articulation and conceptualisation. With a background in managing brand projects for some of the biggest names in the food and beverage industry, she has honed her ability to seamlessly blend aesthetics with business objectives to deliver compelling and impactful results.

Kee Wei Shern he/him

Content Lead

Wei Shern champions content that enriches people's lives and conceptualises creative campaigns for the constantly evolving digital audience. With a distinguished career spanning over 15 years in advertising, his exceptional work has earned him recognition at various prestigious award ceremonies.

Joel Kwa he/him

Senior SEO/SEM Consultant

Trained as search specialist and marketing consultant, Joel champions the coordination and delivery of effective multi-channel demand and lead generation campaigns across regional markets. He is also a Certified Associate Project Manager with the Professional Project Management Charter.

Yuni Ardilla she/her

Senior Designer

With a passion for design and an unparalleled expertise in creative and data illustration, Yuni is an integral member of the design team. Her expertise in creating user-friendly interfaces for web and mobile apps across a spectrum of platforms and media makes her a master in UI/UX design.

Bridget Ho she/her

Senior Graphic Designer

As a Senior Graphic Designer, Bridget is armed with years of experience in crafting comprehensive brand design systems and executing dynamic creative campaigns. With an eye for aesthetics, she seamlessly blends her artistic vision into the design of impactful, audience-centric digital experiences that leave a lasting impression.

Kitty Tan she/her

Content Strategist

Kitty specialises in designing omnichannel, cross-platform creative campaigns that cut through the clutter. With a focus on brand storytelling, she spearheads content development for clients both globally and regionally, delivering impactful copy across platforms to captivate and connect with the target audience.

Sherri Chan she/her

Marketing Strategist

As a Marketing Strategist, Sherri specialises in developing creative concepts and integrated marketing projects for clients. Drawing on her extensive background in product management and business marketing, she offers a well-rounded, comprehensive approach to driving greater success for global brands.

Jackson Goh he/him

Junior Marketing Strategist

With his innate curiosity, Jackson is no stranger to, and an expert at delving deep into the ‘why’. Through rigorous research, he excels in uncovering cultural and consumer truths, allowing him to conceptualise effective human-centric digital campaigns that connect with the audience and drive success for his clients.

Lee Si Ying she/her

Junior Marketing Strategist

Siying focuses on elevating creative concepts and designing integrated marketing plans for clients both regionally and globally. Her meticulous attention to detail and mastery of digital amplification guarantees that marketing campaigns reach the right audience with pinpoint precision and accuracy.

Sanjeevani Sriram she/her

Marketing Strategist Intern

Sanjee, an Economics and Data Analytics student at NUS, excels in project management, insight and research, and more. Her passion for consulting and problem-solving is evident through active participation in university-based competitions and apprenticeships, enhancing her ability to assist mentors daily.

Hazel she/her

Chief Executive Pawficcer

To keep her humans loyally indogtrinated, Hazel spends a good deal of her time at the office puptrolling the grounds while soliciting for belly rubs, treats, and laps for naps. Hazel enjoys eating food that belongs to others, and more recently, she has discovered a newfound love for cartilage treats.

“The best consultants aren’t just troubleshooters with smart solutions — they’re agents of change and teachers for tomorrow.”

Client success is our top priority. We believe that our clients’ problems are ours to own and solve, together. We co-create solutions with clients by taking a brief apart and building a new one, together. We’re deeply committed to building long-term relationships with our clients and partners. We don’t just pass the buck after the work is done — we impart critical skills and share our expertise with our clients, creating sustainable, future-proof solutions for their unique business challenges.

BE A PART OF OUR GROWING TEAM

We understand that our success is built upon a talented team of believers.  From structured coaching programmes to well-stocked pantries, no effort is spared in keeping AKIN folks motivated and happy.  If you think you’d be a good fit for our team, drop us a line and we’ll be in touch!
JOIN US
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Techlyon Pte Ltd
178 Clemenceau Ave #08-00
Haw Par Glass Tower
Singapore 239926
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