A HUMAN APPROACH
TO MARKETING

UNITING THE SCIENCE OF DATA & TECH

WITH THE ART OF HUMAN CONNECTION.

AKÏN’s vision has always been to build a world of human brands. We think it’s high time businesses prioritise building meaningful relationships with their consumers.

Being human is at the very core of our work. Our team of marketers, creatives, researchers and techies work cross-functionally to solve business challenges in ways that reflect an understanding of the human experience.

As consultants, we’re not afraid to dig deep and ask “why”. Our incisive approach helps brands articulate their purpose and positions them for long-term success.

We complement this by being relentlessly data-informed. Data is a medium for us to learn about human behaviour. Beyond driving performance, our success lies in taking an ethnographic lens to data, using consumer and cultural insights to create effective brand stories.

Positioned at the intersection of data, creative design and contemporary culture, our unique approach to marketing delivers real business impact. Our philosophy of focusing on humans before business, and on relationships before profit, is the bedrock of our success.

Above all, we’re interested in helping brands nurture consumer relationships that stand the test of time.

VIEW OUR WORKS

OuR TEAM

Arvin Tang

Managing Director

Arvin is the Managing Director and the principal digital strategy consultant at AKIN. He champions brand amplification, integrated marketing strategy and product innovation for global clients such as Mercedes-Benz, DBS and the national Blood Donation Programme (Singapore).

Yeo Yong Xiang

Lead Consultant

With years of consultancy experience under his belt, Yong Xiang brings a critical eye and sharp business acumen to the table. He has deep experience advising the automotive, telecommunications, manufacturing and government sectors on market strategy.

Kristel Chua

Brand Lead

As AKIN’s Brand Lead, Kristel specialises in visual articulation and interactive media. Her prior experience managing the brand identities for several F&B giants has honed her ability to marry aesthetic and business objectives.

Joel Kwa

Senior SEO Consultant

Trained as SEO specialist and marketing consultant, Joel is highly skilled at delivering effective demand and lead generation campaigns through various marketing channels. Joel is also a Certified Associate Project Manager with the Professional Project Management Charter.

Yuni Ardilla

Senior Designer

Yuni is a UI/UX specialist with years of experience designing optimised web and app interfaces. With a keen eye for design and expertise in data visualisation and motion graphics, Yuni is an integral part of the design team.

Lingyan Ng

Marketing Strategist

Lingyan’s expertise in social media and media buying for digital channels helps brands build dynamic relationships with their audiences. She’s adept at account management, prioritising client satisfaction and delivering key results.

Kitty Tan

Content Strategist

As a Content Strategist, Kitty specialises in designing omnichannel, cross-platform creative campaigns that cut through the clutter. With experience in helping brands stand out, Kitty is passionate about distilling what makes the difference and articulating why it matters.

Hazel

Chief Executive Pawficcer

Expert at soliciting belly rubs, treats and laps for naps. Hazel spends much of her time in office puptrolling the grounds to keep her humans loyally in-dog-trinated.

“The best consultants aren’t just troubleshooters with smart solutions — they’re agents of change and teachers for tomorrow.”

Client success is our top priority. We believe that our clients’ problems are ours to own and solve, together. We co-create solutions with clients by taking a brief apart and building a new one, together. We’re deeply committed to building long-term relationships with our clients and partners. We don’t just pass the buck after the work is done — we impart critical skills and share our expertise with our clients, creating sustainable, future-proof solutions for their unique business challenges.

BE A PART OF OUR GROWING TEAM

We understand that our success is built upon a talented team of believers. We commit to developing our talent and grooming them personally and professionally. From structured coaching programmes to well-stocked pantries, no effort is spared in keeping AKIN folk motivated and happy. We’re always on the lookout for talent. If you think you’d be a good fit for our team, drop us a line and we’ll be in touch.

JOIN US