Arvin is the Managing Director and the principal digital strategy consultant at AKIN. He champions brand amplification, integrated marketing strategy and product innovation for global clients such as Mercedes-Benz, DBS, and the national Blood Donation Programme (Singapore). With his extensive experience and expertise, he delivers innovative and impactful solutions to help clients reach their goals.

As an Art Director, Kristel leads the team of creative designers at AKIN while overseeing visual articulation and conceptualisation. With a background in managing brand projects for some of the biggest names in the food and beverage industry, she has honed her ability to seamlessly blend aesthetics with business objectives to deliver compelling and impactful results.

Wei Shern champions content that enriches people's lives and conceptualises creative campaigns for the constantly evolving digital audience. With a distinguished career spanning over 15 years in advertising, his exceptional work has earned him recognition at various prestigious award ceremonies.

Trained as search specialist and marketing consultant, Joel champions the coordination and delivery of effective multi-channel demand and lead generation campaigns across regional markets. He is also a Certified Associate Project Manager with the Professional Project Management Charter.

With a passion for design and an unparalleled expertise in creative and data illustration, Yuni is an integral member of the design team. Her expertise in creating user-friendly interfaces for web and mobile apps across a spectrum of platforms and media makes her a master in UI/UX design.

Lingyan's expertise in social media and media buying for digital platforms enables brands to build dynamic relationships with their target audience. She excels in account management and places a high emphasis on ensuring client satisfaction, all while delivering outstanding results.

As a Content Strategist, Kitty specialises in designing omnichannel, cross-platform creative campaigns that cut through the clutter. With a focus on brand storytelling, she spearheads content development for clients both globally and regionally, delivering impactful copy across platforms to captivate and connect with the target audience.

As a Marketing Strategist, Sherri specialises in developing creative concepts and integrated marketing projects for clients. Drawing on her extensive background in product management and business marketing, she offers a well-rounded, comprehensive approach to driving greater success for global brands.

As a Senior Graphic Designer, Bridget is armed with years of experience in crafting comprehensive brand design systems and executing dynamic creative campaigns. With an eye for aesthetics, she seamlessly blends her artistic vision into the design of impactful, audience-centric digital experiences that leave a lasting impression.

With his innate curiosity, Jackson is no stranger to, and an expert at delving deep into the ‘why’. Through rigorous research, he excels in uncovering cultural and consumer truths, allowing him to conceptualise effective human-centric digital campaigns that connect with the audience and drive success for his clients.

Derick is a second-year NUS Business student majoring in Finance and Marketing with a passion for consulting. His critical thinking skills and innovative ideas have earned him numerous awards in design and case competitions. Currently, he is working with his mentors at AKIN to undertake strategic market and brand research analysis.

To keep her humans loyally indogtrinated, Hazel spends a good deal of her time at the office puptrolling the grounds while soliciting for belly rubs, treats, and laps for naps. Hazel enjoys eating food that belongs to others, and more recently, she has discovered a newfound love for cartilage treats.