The Elephant Log

Topic: Marketing

Our canvas of creative expression
Content Type:

Why Copywriters and Designers Make the Best Creative Partners

In today’s context, design needs to have utility and copy needs to serve a purpose.  A terrible design with a killer copy will fail to translate your purpose, and conversely, a terrible copy with a well-designed layout will not add any value to the target audience. So, which should come first? 
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By Kitty Tan

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