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Our client, renowned for pioneering Singapore's contactless payment system, aimed to enter the highly competitive motoring card market with its new product, the Motoring Card. To succeed, they need to identify potential customers willing to switch from the dominant incumbent product and broaden their marketing funnel through existing customer awareness.
How can we design a two-pronged approach to identify potential customers ready to switch from the dominant incumbent product, while simultaneously leveraging the existing customer base to boost brand awareness in a saturated market?
We executed a comprehensive integrated digital campaign, driven by market insights. This approach seamlessly integrated offline call-to-actions and leveraged retargeting campaigns to pinpoint customers with a strong intent to purchase. As part of our strategic approach, we also crafted cross-platform nudges.
The results were impressive, with a remarkable click-through rate, quadrupling the industry benchmark, and a low cost-per-click rate through SEM and GDN channels. The tangible impact was evident as all physical stock across Singapore quickly sold out in less than a month of the campaign launch.
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“xxx”
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— xxx
Our client, renowned for pioneering Singapore's contactless payment system, aimed to enter the highly competitive motoring card market with its new product, the Motoring Card. To succeed, they need to identify potential customers willing to switch from the dominant incumbent product and broaden their marketing funnel through existing customer awareness.
How can we design a two-pronged approach to identify potential customers ready to switch from the dominant incumbent product, while simultaneously leveraging the existing customer base to boost brand awareness in a saturated market?
We executed a comprehensive integrated digital campaign, driven by market insights. This approach seamlessly integrated offline call-to-actions and leveraged retargeting campaigns to pinpoint customers with a strong intent to purchase. As part of our strategic approach, we also crafted cross-platform nudges.
The results were impressive, with a remarkable click-through rate, quadrupling the industry benchmark, and a low cost-per-click rate through SEM and GDN channels. The tangible impact was evident as all physical stock across Singapore quickly sold out in less than a month of the campaign launch.
"
“xxx”
"
— xxx
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