Winning with a user-focused web experience and a refreshed brand identity
Mercedes-Benz AG introduced Acentrik, a decentralised blockchain data sharing platform, requiring the creation of a distinctive brand identity and a fresh homepage that emphasised its unique selling points to drive user sign-ups. The ultimate goal is to bring their proposition to life: enabling monetisation opportunities by connecting data providers and consumers through a secure and transparent platform.
Mercedes-Benz AG introduced Acentrik, a decentralised blockchain data sharing platform, requiring the creation of a distinctive brand identity and a fresh homepage that emphasised its unique selling points to drive user sign-ups. The ultimate goal is to bring their proposition to life: enabling monetisation opportunities by connecting data providers and consumers through a secure and transparent platform.
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Mercedes-Benz AG introduced Acentrik, a decentralised blockchain data sharing platform, requiring the creation of a distinctive brand identity and a fresh homepage that emphasised its unique selling points to drive user sign-ups. The ultimate goal is to bring their proposition to life: enabling monetisation opportunities by connecting data providers and consumers through a secure and transparent platform.
How can we set Acentrik apart from the competition and create a user-focused website that breaks free from the conventional, dry, and technical aesthetics often associated with data marketplaces?
Prioritising user experience, we crafted a unique brand guide that incorporates concept-driven key visuals, distinctive accents, and complementary secondary elements. Our approach gave rise to a distinctive brand identity that set Acentrik apart from its competitor, and also guided the development of a highly customer-focused web interaction to entice visitors to register and explore the platform.
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