ESET's success story: How AKIN propelled brand recognition through a multi-tiered messaging strategy
Following a comprehensive global rebranding effort, ESET aimed to expand its influence to key decision-makers in SMEs including C-suite executives, line-of-business managers, and IT administrators. Their primary objective was to encourage these stakeholders to strengthen their organisation’s IT security using ESET’s solutions.
Following a comprehensive global rebranding effort, ESET aimed to expand its influence to key decision-makers in SMEs including C-suite executives, line-of-business managers, and IT administrators. Their primary objective was to encourage these stakeholders to strengthen their organisation’s IT security using ESET’s solutions.
Following a comprehensive global rebranding effort, ESET aimed to expand its influence to key decision-makers in SMEs including C-suite executives, line-of-business managers, and IT administrators. Their primary objective was to encourage these stakeholders to strengthen their organisation’s IT security using ESET’s solutions.
How can we set Acentrik apart from the competition and create a user-focused website that breaks free from the conventional, dry, and technical aesthetics often associated with data marketplaces?
Prioritising user experience, we crafted a unique brand guide that incorporates concept-driven key visuals, distinctive accents, and complementary secondary elements. Our approach gave rise to a distinctive brand identity that set Acentrik apart from its competitor, and also guided the development of a highly customer-focused web interaction to entice visitors to register and explore the platform.
Related cases
Here's a few more cases that you might find relevant to dive into as well.
