Powering Eaton’s APAC expansion with hyper-personalised amplification strategies
Eaton, previously focused on the EMEA region, aimed to expand its presence in the APAC region through digital marketing amplification. Their objective was to enhance brand awareness and lead generation, all while aligning with the unique demands of the Asian markets and establishing themselves as pioneers in the transition to renewable energy.
Eaton, previously focused on the EMEA region, aimed to expand its presence in the APAC region through digital marketing amplification. Their objective was to enhance brand awareness and lead generation, all while aligning with the unique demands of the Asian markets and establishing themselves as pioneers in the transition to renewable energy.
Eaton, previously focused on the EMEA region, aimed to expand its presence in the APAC region through digital marketing amplification. Their objective was to enhance brand awareness and lead generation, all while aligning with the unique demands of the Asian markets and establishing themselves as pioneers in the transition to renewable energy.
How can we set Acentrik apart from the competition and create a user-focused website that breaks free from the conventional, dry, and technical aesthetics often associated with data marketplaces?
Prioritising user experience, we crafted a unique brand guide that incorporates concept-driven key visuals, distinctive accents, and complementary secondary elements. Our approach gave rise to a distinctive brand identity that set Acentrik apart from its competitor, and also guided the development of a highly customer-focused web interaction to entice visitors to register and explore the platform.
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